Eat'n Park
Designing Internal Communication to Mirror a Vibrant Work Culture
Received Branded Graphic Suite Honorable Mention, Hermes Creative Award, (April 2025)
2024-2025
CLIENT
Eat'n Park
Role
Creative lead
Service
Brand Design
Project details
Building a Clear, Easy-to-Use System
Eat’n Park needed an internal communication system that non-designers could use confidently. Existing materials were inconsistent, hard to read, and often left employees unsure about key details like Open Enrollment dates or benefits information. To better understand the environment, I interviewed team members to learn how they created and shared content. These insights shaped the goal: build a system that was intuitive, modular, easy to use, and expressive of the brand’s personality, while keeping communications consistent across locations.
Creative solution
A toolkit that makes internal messaging simple and vibrant
Inspired by sticker art and internet culture, I designed a visual system, featuring bold custom icons and flexible templates. The system worked across both Canva and Adobe Creative Suite, making it easy for team members (especially non-designers) to produce clear, on-brand communications. By simplifying layouts and emphasizing clarity, the new system reduced confusion and made information easier to access. As a result, the client saw a significant drop in HR and benefits-related calls and emails, showing that employees could find and understand the materials on their own.
