Brand & Visual Designer
ShoppingGives
Brand and Website Expansion
2019 - 2021
Brand Design
Art Direction
Visual system
Illustration
Role
Visual Designer
OVERVIEW
Retailers don't buy what they don't understand. ShoppingGives had real technology and real momentum, but the brand wasn't translating either. They thought the visuals felt scattered and weren't showing retailers what this donation technology could actually do for their business.
SOLUTION
Working closely with the marketing director, I mapped where the brand story was breaking down. As the sole designer and art director, I designed the full visual system, including the illustration library and icon set, then applied it across the website, sales materials, and partner-facing assets. Updated brand guidelines gave the internal team a shared visual language to work from, so everything they produced looked like it came from the same place. Seasonal marketing materials kept the brand showing up at the right moments.
The focus throughout was the same: take a technical product and make its value obvious to a non-technical buyer. Less feature explanation, more outcome clarity.
RESULT
When the new website launched, the numbers reflected the shift.
1.7M views
147 new deal opportunities
+37% new website visitors
$1.5M inbound pipeline
As the brand took shape, retail partnerships grew. Coach, Kenneth Cole, and Neighborhood Goods were among the brands that came on board.
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