ShoppingGives Brand, Marketing and Website Expansion
A donation-tech platform growing faster than its brand could keep up. I built the visual foundation that helped the company communicate its product clearly to retailers — and turn that clarity into pipeline.
2019 - 2021
CLIENT
ShoppingGives
Role
Visual designer
Service
Visual Design
Project details
By the time I came on, ShoppingGives was already working with brands like Coach, Kenneth Cole, Natori, and Neighborhood Goods. The technology was real and the traction was there. But the visual identity hadn't kept pace. Marketing and product visuals felt disconnected from each other, and the brand wasn't telling a story retailers could quickly understand or trust. For a platform selling a technical product to non-technical buyers, that gap was costing them.
Creative solution
Working closely with the marketing director, I identified where the brand story was breaking down — complex product messaging, visuals that didn't speak to retailer priorities, and no consistent visual language across touchpoints. I rebuilt from there.
I designed and built the full visual system myself, including the illustration library and icon set, then applied it across the website, sales materials, and partner-facing assets. I updated the brand guidelines to give the team a working reference, and designed seasonal marketing materials timed around high-impact moments like the holiday season. The strategic focus throughout was the same: translate a technical product into something a retailer could immediately see the value of. Less feature explanation, more outcome clarity.
1.7 M
views
147
new deal
opportunities
+37%
new website
visitors
$1.5M
inbound
pipeline
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