ShoppingGives
Creating the visual foundation for a donation-tech brand in rapid growth
2019 - 2021
CLIENT
ShoppingGives
Role
Visual designer
Service
Brand Design
Project details
Creating cohesion across disconnected touchpoints
As ShoppingGives grew into a leading donation-tech platform used by brands like Coach, Kenneth Cole, Natori, and Neighborhood Goods, the company needed a stronger visual identity to match its momentum. Their marketing and product visuals felt fragmented, making it difficult to communicate the value of the technology or present a cohesive story across the website, sales materials, and partner-facing assets. With the company growing quickly, they needed a clearer and more cohesive way to show who they were, what they offered, and why it mattered.
Creative solution
Clarifying the brand by turning complex tech into simple, retailer-ready value
I began by clarifying where the brand story was falling short, from complex product messaging to visuals that didn’t fully align with retailer needs. Partnering with the marketing team, I refined the visual language to present the technology in a more straightforward and credible way. I updated the brand guidelines, refreshed key website visuals, and designed seasonal marketing materials, especially for high-impact moments like the holiday season. The focus throughout was translating a technical product into a message retailers could immediately understand and trust. The stronger, more cohesive narrative supported measurable growth:
1.7 M
views
147
new deal
opportunities
+37%
new website
visitors
$1.5M
inbound
pipeline
