Finket
Sharper story, stronger experience — elevating the brand to feel clearer, faster, and more motivating for young users.
2019 - 2021
CLIENT
MadUp
Role
Creative Lead
Service
Brand Design, UI
Project details
Refreshing a fintech brand to engage a younger audience
Finket, a point-rewarding fintech mobile app, wanted to reposition itself to appeal to younger users while standing out with a unique brand personality. The existing brand lacked a cohesive story, a memorable name, and visual identity that could consistently convey value across both rational (financial) and emotional (engaging, fun) dimensions.
The goal was to transform the brand system (from naming to visual design and app interface) into a competitive, cohesive experience that motivates users and builds loyalty.
Creative solution
Designing a Brand That Rockets Engagement
We started by renaming the brand. The new name, Finket, blends “Finance” and “Rocket,” symbolizing speed, growth, and reaching financial goals—capturing both rational utility and aspirational energy.
Next, we developed a visual system and application design that extends across all touchpoints, from mobile to web, ensuring a consistent brand tone and manner. The UI/UX guidelines and app pages were crafted to make the experience intuitive, engaging, and memorable for users.
Within a month of launch, the redesigned brand and app drove measurable results:
+23%
User base
+52%
Points
accumulation
4 stars
Improved app
store reviews
